Fexon Technology Ltd say: People
familiar with the situation a few days ago, said that he expected the EU
regulatory body the European Commission unconditionally approved next week,
Google will be 3.1 billion US dollars to buy advertising company DoubleClick.
This result is not surprising, because as early as in January this year, the
European Commission decided not to formally object to the deal. The European
Commission has never officially expressed his opposition to the views of the
opposition under an agreement. Privacy advocates have opposed the agreement,
saying it will allow the two companies unprecedented access to consumer
information, and the European Commission said that the protection of privacy is
not considering merger of its problem areas. (Fexon Technology Ltd)
Approval of the merger agreement will make Google in the field of pay-per-click
advertising network and DoubleClick's dominance in the field of image ads
combine market-leading position. In December last year, the United States
Federal Trade Commission has approved the proposed acquisition agreement, in
the past six years, the EU has never opposed the regulatory approval
of the merger.
The merger of the Internet advertising industry is also part of the
consolidation. Before Microsoft to 6 billion US dollars purchase of aQuantive,
Yahoo 300 million US dollars to buy a BlueLithium, the AOL Time Warner's
acquisition of Tacoda, but did not disclose the purchase price.(Fexon Technology Ltd)
